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Free isn’t necessarily cheap
I was having a brief conversation with @NealShaffer on Twitter yesterday and the gist of our conversation was: Half of small & medium businesses are using social media for marketing (Neal) Yes…but...
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Social media strategy workbook
On Monday, we kicked around the notion that while access to social media tools like Facebook and Twitter may be free — that doesn’t mean they’re cheap. Especially, if you do it wrong. I promised you a...
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Social Media Cheat Sheet 2012
As I travel the country, teaching people how to integrate social media into their marketing efforts — I often get asked — if I only have time to invest in one social media tool or site — which one is...
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Twitter and Facebook ROI
This has to be one of the biggest questions banging around marketing conferences, blogs and social media gatherings. “How do we measure the return on my investment (ROI) for the time, money and effort...
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Is your company ready for social media criticism?
A vast majority of CEOs agree that a company’s corporate reputation is more important today than it was five years ago. New technology and social networks are reshaping the landscape of how society...
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Facebook fun can also equal profits
It seems like every business is rushing to build a Facebook Page. But once they get it built — they’re not too sure what to do with it. Many just ignore it, publishing once a week or less Some use it...
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Social Sharing – what and when works
Figuring out what is best for your company’s social sharing accounts can be tough. Not only do you have to figure out what to share, but you also need to know how and when to say it. The folks at...
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Is it time for a website re-design?
In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both...
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Use social media to drive traffic to your business’ website
Social media is an ever-increasing facet of everyday business. Companies large (Starbucks) and small (your local car shop) are using social media to expand their exposure and reach a broad base of...
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Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google...
As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO! Enjoy this post from Lucas Miller. American actor James Baskett was most...
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